The Eluxior Club

Services

· Product placement in Eluxior dinner videos
 
· Advertising opportunities on Eluxior.com
 
· Media placement on content-driven luxury TV networks in hotels, airports, airplanes and web TV channels (see below)
 
· Promotional short films made by famous movie directors (see below)

The Trend in the media services:

For the first time, year 2008 saw the emergence of luxury brands on TV driven by the mighty Louis Vuitton. This move shocked the media world but is in line with rising mass demand for luxury goods worldwide. The Vuitton campaign does not overtly sell products on TV but instead promotes them through its philosophy of ‘life is a journey’. No doubt other luxury brands, primarily the LVMH owned brands, are likely to follow shortly in order to raise brand awareness, but mainstream TV lacks the luxury content needed to attract such advertising.

The brand Tods has followed this trend by producing a movie signed by Denis Hopper starring Gwyneth Paltrow around their new bag, but instead of showing it on TV, they broadcasted it on their own website and provided links to their website from other targeted websites.

This demonstrates a growing trend today; a trend where luxury brands aim to expand their reach into new media using high quality videos, films and similar content.

Eluxior Club and its partners have the experience in producing such innovative content and has secured exclusive deals with various new media, such as Vogue, Starwood hotels, JCDecaux Airports, Les Echo (LVMH)...